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What We Do
OUR 5 PILLARS OF SERVICE
Frequently Asked Questions
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How long is the process?This will vary depending on which package you chose. Our brand package takes about 4-6 weeks, while our brand + website design package can take between 8-10 weeks. Timelines will vary depending on project scope but we will give you a more detailed timeline during onboarding. Aside from larger scale, one-time design and branding services, some clients opt for recurring maintenance (aka "as needed" services) or ongoing education, which will continue monthly as long as you'd like!
When can we start?You can fill out our client discovery form on our Contact page, and we’ll be in touch within 48 hours (excluding holidays) to set up a complimentary 30 minute discovery call to discuss your project in more detail and see if we’re a good fit. You're also welcome to send us a direct email or give us a call to get things started! Our calendar tends to fill up quickly, so the sooner you reach out, the better!
Who do you work with?Our clients are open-minded, passionate entrepreneurs who deeply care about their work. We care deeply about our clients and they stay part of the Kestrel family for life.
Do I really need brand strategy?I would argue that brand strategy is the most important part of the entire branding process. Without it, brand design (ie your logo and colors) feels empty and, in the end, is actually less effective. Do you want to attract customers/clients in your target market? Do you want to differentiate yourself from your competitors? Do you want to create life-long customers and loyal fans? If you answered “yes” to any of these — you need strategy.
How do payments work?We will require a 50% deposit before the start of the project, which guarantees you a spot in our calendar. The remaining balance is paid once the project is complete, but prior to the delivery of the final files. In lieu of a one-time project basis, some clients prefer to keep Kestrel Creative on monthly retainer or work on an hourly "per diem" basis. Chat with us with what payment structure may be right for you and your goals!
How much do your services cost?Since all businesses has different needs, each project will be different. Once we’ve had a chat about what you’re looking for, a custom quote will be sent to you along with the project proposal. Every custom project is different. Brand investment starts at an average of $400 while monthly maintenance starts at $150. Projects typically range from $1k to $2.5k.
What isn't included in your pricing?Font licensing is the responsibility of the client, although we will tell you how to purchase those rights. Additional rounds of revisions are subject to our hourly rate per revision after the first two. Please note, product photography, product descriptions, blog posts and other related, original content written by Kestrel Creative LLC are subject to additional fees.
Do you offer payment plans?Yes. Depending on the cost and scope of the project, we are happy to discuss which payment plan work best for your budget.
Can I use my own logo?Our packages are generally created to refresh your brand from start to finish. For that reason, we don’t typically allow clients to use an existing logo. Contact us to inquire about your specific situation.
Can you make me *just* a logo?We do not believe a single logo can capture the full essence of a brand. For this reason, it is our standard to not design “just a logo”.
How are final files delivered?All files (EPS, PNG, JPG, PDF) are delivered digitally via a shared Google Drive folder.
Do you offer website maintenance?Yes! Whether we designed it or not, we’re happy to help. Reach out with your particular situation and we’ll discuss your needs.
Can I add a shop or a blog to my site?Absolutely! These are offered add ons to the base package.
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